AI Insights · Timothy · June 2022
Top 5 Beauty Retail Apps on iOS in Ireland: Q2 2022 Performance
Explore the performance of the top 5 beauty retail apps on iOS in Ireland during Q2 2022, including trends in downloads and active users.
During the second quarter of 2022, the top 5 beauty retail apps on iOS in Ireland demonstrated varied performance in terms of downloads and active users. Here’s a breakdown of how each app fared:
LOOKFANTASTIC: Beauty & Makeup saw a consistent increase in weekly downloads, starting at 369 in late March and peaking at 713 by the end of May. Weekly active users also showed growth, climbing from 1.3K to around 1.7K by early June.
BEAUTY BAY maintained a steady download rate, with weekly downloads fluctuating between 168 and 244. The app's active user base remained relatively stable, averaging around 2.4K users throughout the quarter.
Feelunique: Limitless Beauty had lower download numbers, typically ranging between 31 and 76 per week. However, weekly active users showed a slight upward trend, increasing from 298 at the end of March to 350 by the end of June.
Lush Fresh Handmade Cosmetics experienced modest download numbers, with a notable peak of 63 in mid-June. Active users fluctuated, starting at 36 and experiencing a peak of 45 in mid-April and mid-June.
Lastly, Birchbox had the lowest download numbers among the top 5, with weekly downloads ranging from 0 to 13. Active user trends were relatively flat, averaging around 120 users per week.
For more detailed insights and data, visit Sensor Tower.
